Cincy SEO

On-Page SEO: The Definitive Guide

What is On-Page SEO?

On Page SEO refers to the actions you take to a web page to optimize it for search engines to read and rank higher in the search results.

There are many elements of a web page that you can optimize for SEO.

In this article, we’ll be taking a look at eight different elements of a web page that can use to maximize your SEO.

On-Page Optimizations:

To jump to a particular section, click the text below.

Before we dive too deep into this somewhat technical article, let’s do a little anatomy of the SERP (search engine results page) shall we?

Below we see an example of a SERP. and some of the elements of a web page come to life.

So as you can see, some on-page elements not only affect your web page, but also affects how your web page is perceived even before clicking to your site.

So now that we’ve got our grounds covered, let’s dive right into the first on-page element.  

And arguably one of the most important.

Title Tag

Title tags are not just the blue text you see when you go to search for something on Google.  They are HTML code that specifies what a web page is about.  Google uses title tags to better understand the context of a website and rank it accordingly.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Meta Descriptions

Meta descriptions are HTML on a web page that provides more context to what a web page entails.  Meta descriptions have the same purpose as a title tag, but hold less value as they’re a description of the content, and not the title.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

SEO Friendly URL

A URL stands for Uniform Resource Locator.  It is the address of your World Wide Webpage (www).  It is essentially a brand’s digital home.  A friendly URL is one of the first impressions someone has on a website.  

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Header Tag

A header tag is also HTML that helps provide context to what a web page is about.  Think of the header tag as the name of a chapter in a book.  They provide you a quick overview of the content you’re about to read.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Content

Now that you’ve got the technical tags out of the way, make way for the main course.  Content should be the center of your efforts and your time spent with on-page SEO.  Writing compelling, quality, long-form content is no easy task, but it’s something that you absolutely should do.  

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Images

Image alt text is the description you provide your images.  Search engines like to see alt text given to images and can even possibly rank you in Google images for your image’s keywords.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Internal & External Links

Both internal and external links are important for your on-page SEO as it vastly improves Google’s ability to easily crawl your website.  When you link out to other websites, it’s a good indicator to Google that you are providing additional value to your users, thus making your content more trustworthy.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Related Keywords

Ranking for one keyword is cool, ranking for many keywords?  Even better.  Broadening your content to focus not on just a particular keyword is important.  When you create long-form content, you open yourself up to the opportunity to rank for more keywords.

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